Brand and Identity

We create brands that capture an organisations aims and values both creatively and with impact. We rejuvenate  brands and engage with customers, connect to markets and help businesses express themselves.

What is brand?

A strong brand is the foundation of all your marketing activities, its the emotional and psychological relationship you have with your customers, it sends out many obvious and sometimes subliminal messages about the ethos of your company, a collection of perceptions in the mind of the consumer.

Distinguishing it from others in the market place, a solid brand shows and tells the public quickly what an organization represents, and what it has to offer.

A brand stands for a strategic position, a defined set of values, a voice that stands it apart from others.  Your company may be focused on quality and service excellence. Therefore your symbol, word or action would want to identify with that…
this is brand identity.

What is identity?

Your company identity can be defined as the various characteristics by which you and your products are recognised. And while a quality product is essential to a quality image, the reality is that in today’s business arena image sells. Creating and establishing a positive and consistent company identity enhances sales and gives you a strong competitive advantage.