Brentwood Leisure Park

Brentwood Leisure Park was an identity developed to encompass the business's that resided there. These included Golf, Dry ski slope, Go-karting, Laser tag, Paintball, Canopy high wire and Restaraunts. Each company was responsible for its own marketing and competed with each other for a market share of those visiting. Giles Murray of Brenwood Leisure Park contacted us with the suggestion that the various activities would benefit greatly by becoming a venue of activity and marketed as one identity.

One Exception got to work on an identity that would excite the public, particularly families. It was decided the identity needed a vibrancy that would stand out. The team at One Exception decided ultimately that the word PARK would be the focus of the identity and hold all the positives of the venue without focusing on one specific activity thus enabling the identity to entertain more activities in the coming year.

The end result was an exciting, clean and vibrant identity that illustrates the fun that can be had at Brentwood Leisure Park.


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