Lets Go Active

Lets Go Active is a group brand for Brentwood Karting, Lakeside Karting, Predator Paintball and Laser Warfare. The identity acts as an umbrella brand for all the above activities enabling the consumer to have one point of call then to be distributed to the relevant activity via Lets Go Active.

One Exception used its naming process to develop a title for the group brand, see the title sheet. It was important to the client that the title had the buzz factor and Lets Go Active was not only available in .com terms but ticked all the right boxes. Next we set to work on the identity manual that would enable the client to experdite the brand through out its marketing plan. The brief was simple, keep it friendly and easy to digest, see it and feel it. The identity needed to be flexible and workable in many different applications.

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